Brand stories

ånd fragrance

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ånd fragrance launched exclusively in the U.K. by Perfumer Simon Constantine in May 2020.  Simon Constantine began creating perfumes in 2007 for the global international beauty giant, Lush Cosmetics.  The name of the brand comes from an Old Norse and English word for breath, spirit and ghost. Like a breath of fresh air, the aim of ånd is to be a regenerative business, collaboration between us all during these challenging times. It’s perfume with a purpose.

"The concept came from a feeling that the world was suffering fear and confusion and that it was time for some positive solutions to the problems we all face. Obviously perfume is a strange place to start, but it’s my craft and the only way I could see to make a contribution. The fragrances connect us in a very real way to real people and places on the planet that although sometimes remote, endangered or otherwise inaccessible, are of crucial value to humanity and the challenges we collectively face. And that’s got to be a good thing, right? So let’s unstink the world. Together."

- Perfumer Simon Constantine

All perfumes are lovingly handmade in Britain, cruelty-free, vegan and ethically and sustainably hand sourced. The collection features seven perfumes in both 10ml and 50ml versions, a solid perfume housed in an ethical tagua nut, and the Discovery set that contains 2ml samples of all the fragrances.

Shop ånd fragrance in The Sustainable Arcade